Managing Change Essay Example | Topics and Well Written Essays - 750 words

Managing Change - Essay Example Customers tend to prefer those retail stores which serve them quick. Although, ASDA is one of the largest UK retail organisation, but the research has revealed that customers have to wait longer at ASDA as compared to Waitrose and Sainsburry (Mirror, 2006). ASDA is at the third number in the UK retail industry on the basis of customer waiting time. This situation is a serious issue for any retail organisation. The management of ASDA should take considerable measures in order to reduce the customer waiting time and to make sure that the company has lowest possible customer waiting time in the UK retail industry. For this purpose, the management has to change some of the working standards and procedures and along with this has to incorporate new technologies. This change is important in order to provide the customers with valuable shopping experience and make sure that there is high customer satisfaction. This in turn will facilitate the organisation in the process of attracting more c ustomers and retaining the current ones, thus increasing the customer base. In order to incorporate this change it is first important to measure the current performance, set new standards for the performance and compare the current performance with the new standards. For this reason, the management of ASDA has to first measure the current queuing time and set the new queuing time. ... To consolidate improvements and produce still more change 8. To institutionalise new approaches The management of ASDA has to first communicate to the employees the importance of this decision and the implications for the whole organisation. Secondly, the organisation will have to identify and formulate a group of people who can lead the change process. Their organisation will have to come up with a proper vision which should be communicated to the employees and the employees should have the required empowerment in order to take the necessary steps. The organisation will have to create short term milestones and wins and work on required improvements. Apart from this the organisation should enforce a system of proper control and monitoring for the continuous improvement. There are several internal and external factors which will either support the change or resist the change. It is important for the organisation to incorporate the appropriate change management strategies in order to m inimise the negative forces and enhance the positive forces (Markovic, 2008). One major element in the process of change management is in regard to the management of the resistance. Most of the changes or transformation fails because of the increasing resistance (Atkinson, 2005). It is importance for the organisation to manage the resistance effectively and efficiently. In this particular case the high resistance will be from the employees of the retail organisation. In order to reduce the resistance on the part of the employees, the management of the organisation should involve them in the process and implement the method of participatory communication (Russ, 2008). Apart from this the management of ASDA should also start the training and development program for the employees