Thursday, February 20, 2020
Selling & Sales Management Best Practices Assignment
Selling & Sales Management Best Practices - Assignment Example Customers have become more selective and look for high value in return of their money. This has increase the competition among different companies in order to capture the larger share of wallet of the customers. As a result there has been increasing pressure on the sales team of the organisation. This current recession has increased pressure on organizations and sales teams to be successful. It is critical for organizations to carefully analyse and explore the situation and factors influencing the industry in which an organisation operates and methods used for analysing their internal and external environment in order to come up with victorious sales strategies and tactics. Organisations need to carefully monitor and evaluate the overall industry and identify important trends or patterns. The exploration of the overall size and dynamics of the industry facilitate the organisation in the process of identifying different opportunities and threats and allow the organisation to understand the changing factors along with the important players of the industry. In order to target the customers the companies can use the demographics and psychographics factors. Miller et al (2011), stresses that psychological factors are crucial to identify the special psychological needs and preferences of the target market. It is important for organisations to monitor their competitors and seek to create a unique point of difference to give them that competitive advantage and differentiation from them. They need to be innovative to capture a larger market share and increase sales. Mitchell (xxxx) recommends creating a clear cut edge on their competitors on the basis of the effective and efficient customer relationship management with the help of the sales personnel and sales team. This can be seen at Louis Coupland, his company created a and unique selling point of difference, where sale phone is made after a sale to
Wednesday, February 5, 2020
Immigration in the United States, information on the National Term Paper
Immigration in the United States, information on the National Immigration Policy and will need tocreate a new policy proposal fo - Term Paper Example Illegal immigration to the US A. Magnitude, composition and dispersal B. Conflicting public views about illegal immigrants C. Economic views about illegal immigrants IV. Illegal immigrants and the American Economy A. Type of immigrants required by the US 1. Immigrants with low schooling 2. Highly skilled immigrants B. How illegal immigrants serve the interests of the national economy V. Recommended Policy Proposal A. Provisions for immigrants with varied terms of stay in the US B. How to evaluate the recommended policy proposal VI. Expected outcomes and benefits of the recommended policy proposal VII. Conclusion National Immigration Policy and Illegal Immigration Introduction Illegal immigration in the United States of America is an issue that has evolved into a source of prime concern for the policy makers throughout the nation. Varied monitoring agencies and concerned institutions are of the opinion that in the last three decades there has been a gargantuan rise in the number and p roportion of illegal immigrants in the country (Haerens 11). In 2006, the Congress authorized and put in place several measures with the intention to tighten the enforcement mechanisms and procedures on the US borders, and especially along the US-Mexico border (Haerens 36). There is a broad consensus in the country pertaining to the benefits and advantages of legal immigration. However, there exists also a gradually building up opinion amongst the varied strata of the American political and civic life that the nation could enhance its economic welfare and growth by controlling and reducing the number of illegal immigrants sneaking in through its borders. However, nobody has ever bothered to pragmatically analyze and weigh the relative benefits and disadvantages associated with legal and illegal immigration. In an economic context, it would be beneficial for the country to allow for immigrants whose skills are in a short supply and whose contribution in terms of taxes to the national exchequer is considerable. This would not only include the highly educated and skilled professionals like IT experts and technology related engineers, but would also include low skilled workers that could serve the labor starved economic sectors like food processing, construction industry and cleaning services. It would be surprising to realize that the flow of illegal immigration is more in consonance with the nationââ¬â¢s market trends and economic cycles (Mills 42). Common sense has proven time and again that the levels of illegal immigration in the US do always rise during the boom times and the flow of illegal immigrants is mostly directed at the places where there is a strong demand for labor (Mills 34). In contrast, legal immigration is determined and controlled by varied time consuming bureaucratic and legal hassles, which to a great extent dissociate the flow and composition of the legal immigration from the national markets trends and requirements. Besides, the selecti on of more than half of the legal immigrants is linked to the fact that they already have close relatives residing in the US. So irrespective of the need for coordination between the US economic requirements and the national immigration policy, there exist grave discrepancies between the education and skill composition of the legal immigrants and the needs of the local employment trends and preferences (Mills 53). Even those legal immigrants who come to the US on the invitation of some specific employer are subject to time consuming visa
Monday, January 27, 2020
How Music Can Portray Emotions
How Music Can Portray Emotions Torey A. Brooksà Abstract Music listeners of all ages have seen many studies questioning whether music can consistently express emotions. Far less attention has been devoted to the actual content of the musics communicative process for our emotions and the way it makes us want to move to the beat. The research will take into consideration whether music can possibly convey emotional content. Layers of various harmonies give listeners the ability to perceive more intricate emotions; though the expressions are less cross-culturally invariant and more dependent on the social context and/or the individual listener (Juslin, 2013). These emotions are expressed in ways like laughing, crying, or physical movements which as well as the music, also stimulates our brain. Keywords: music, emotion, expression, communication, movement Introduction Music affects everyone on some level. Some listen to it routinely whereas some only listen occasionally. We hear music in our cars, in elevators, at the doctors office, or while we are on hold; it is an integral part of our lives whether we think about it or not. There are many things that excite our brains reward centers, among them are our emotional responses to music and how that music makes us want to shake our bodies. While we can experience a temporary thrill from a high-speed car chase on a movie screen, a piece of music can cause varying emotions depending on its meaning for us on any given day. It is thought that the creation of music was done through rhythmic movements such as the tapping of feet. Pleasure centers of our brain are connected to our motor sensory. Watching others dance, not only affects our wanting to move, it brings about a euphoric appeal to the music because it is affecting us emotionally. Music not only brings about deep expressive experiences, it causes us to want to move to the beat and whether we can openly acknowledge it or not, uplifts our souls as is evidenced by the millions of videos of individuals who post their singing and moving adventures related to the music they listen to. Evidence In one sense, musicians are not necessarily expressing their own emotions as most music is written by other artists; they are feeling as well as expressing the musics emotions. Per Why do we like to danceAnd move to the beat? (2008), the term emotional expression typically means that listeners perceive the musics emotional meaning. Music is a way for humans to express their lifes current state of mind. While a listener could perceive any emotion in a piece of music, not all perceptions are going to be the same which is why there are numerous styles of music available. Evidence suggests that sensory experiences are also motor experiences (Why do we like to danceAnd move to the beat?, 2008). So, it is noticeable that while someone is watching another person dance, our brains movement areas are being unconsciously activated and we are predicting how a dancer will move based on how the music makes us feel. As noted by Juslin (2013) there is some minimum level of agreement among different listeners regarding the expression, presumably because there is something in the music that produces a similar impression in many listeners. When a composer writes music, he does so hoping that the listener will find an intrinsic value and enjoyment so they will continue to listen to the music. While there might be a specific reason behind the music composition, the music can mean way more to many listeners than the composer who wrote it. The term basic or discrete emotions occurs frequently in the music psychology field today, typically referring to certain emotions such as happiness, sadness, anger, and fear, but without any deeper consideration of the theoretical basis of the concept (Juslin, 2013). Music that was written with emotions beyond those Juslin noted, are written for the personal experiences that the composer has felt in his own life and appear to do well with regards to being listened to or requested for play on the radio. Music that has a catchy tune, yet does not t ouch us emotionally fade quickly into what are known as one hit wonders. Most musicians try to compose their music around life situations that have affected them in an emotional way. They hope to convey those emotions to others who can share in the same feelings or at least empathize with them. Music that touches our emotions of love, loss, healing, or whatever we look for in music, is music that will always touch our hearts. Studies regarding how music taps into our emotions rank the top ten emotion terms as happiness, sadness, anger, fear and love, tenderness, and this tendency was similar across the three data sets, despite differences in samples (musicians vs. students, various countries) and selections of emotion terms (ranging from 32 to 38 terms) (Juslin, 2013). When I began this paper, I actively kept a count of how many times I heard music throughout the day that I did not initiate; it averaged thirty-two occasions in one day. After that test, I began to look at how the music affected me on these noninitiate occasions. It was at the bank and lobby music was playing or I was waiting in line for my lunch and they had music playing in the background. Unconsciously, I caught myself humming or signing along and if the time was long enough, I caught myself moving to the hits. Standing in the bank humming brought me to a time years ago when I used to volunteer in a childrens ministry. I can remember assisting in childrens church and regardless of the childrens attitude upon arrival, the moment we all began singing and playing musical instruments, everyone could visibly see the calming changes in a room of 40, 3- and 4-year-old children; they became more peaceful, complete. They were more amiable to sit through a lesson and their parents noticed t hat they were more apt to fall asleep on their way home. While this is not a controlled experiment, the children spent 10 minutes singing and dancing and the ripple effects lasted for 6 hours. Conclusion As I felt calmed in the bank with my humming and swaying, singing with movement calmed the childrens souls and gave them an emotional outlet for the experiences in their small worlds. I do not believe they consciously understood the benefits of the music and movement, they just truly enjoyed it. Music and dance may just be particularly pleasurable activators of the sensory and motor circuits. So,à ¢Ã¢â ¬Ã ¦humans like watching others in motion (and being in motion themselves), adding music to the mix may be a pinnacle of reward. (Why do we like to danceAnd move to the beat?, 2008). Therefore, it is true that music can bring about deep emotional experiences and it can cause us to want to move with the beat as it uplifts our souls. Regardless if we listen to music casually or unfailingly, it can move our souls in ways unimaginable. References: Juslin, P. N. (2013). What does music express? Basic emotions and beyond. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3764399/ Why do we like to danceAnd move to the beat? (2008, September 26). Retrieved from https://www.scientificamerican.com/article/experts-dance/
Sunday, January 19, 2020
Essays --
Introduction The United Nations World Tourism Organization (UNWTO) has published that the tourism industry has experienced continued growth and diversification to become one of the largest and fastest growing economic sectors in the world for the past six decades. For many economies, tourism has become a key driver for socio-economic progress. It has generated an estimated gross output of US $3.5 trillion and the figure is expected to increase to US $7.0 trillion by 2011 (World Travel and Tourism Council, 2009). The future of the tourism industry is bright as the World Tourism Organization (WTO) forecasts that an estimated one billions tourists will be traveling around the world by the year 2010. The expansion and growth of tourism has contributed to the development of the developed countries as well as less developed counties. Moreover, the economic potential of tourism in less developed countries has been identified as an important contributing factor to global tourism growth (Palmer 2002; Honey 1999; Ashley & Reo 1998; Mowforth & Munt 1998). Malaysia, tourism is the second largest contributor to the economy next to the manufacturing sector. Malaysiaââ¬â¢s efforts in developing and promoting its tourism products have produced impressive r esults. In year 2008, there were 22.05 million of tourist arrivals with total receipts of RM49.6 billion (USD13.4 billion). This amount represents an increase of 5.5% in tourist arrivals and an increase of 7.6% in revenue compared with year 2007. These increases are notable given difficulties and challenging environment with the global economic slowdown and the increase of oil prices in year 2008. The first quarter of 2009 showed a positive growth of 2.2% in tourist arrivals compared to the cor... ...budget and cost selection. 1.6.2 minor contribution A good quality of website with DSS system can use so many different field and promotion. This study don not only solve the current problems faced by the home stay Malaysia but it is can also be a generalized to other similar applications . thus it may help in overcoming the related problems faced by the other organizations in similar environment . Examples are such as in educational site, big industries, corporate office, large banking and firm stay. This study is hoped to be served as a guidance or reference for the similar field of future study. Outline of the paper Chapter two discusses the previous studies of homestay program with DSS system and its solutions. It reviews on literature which is relevant in the area of general homestay program. the discussions on similar works in multidimensional site.
Saturday, January 11, 2020
Appearance vs. Reality Essay
Reality and appearances, or if you prefer, being and acting, are important themes for both Machiavelli and Shakespeare. Why? How do their perspectives on this subject agree or differ? One of the most fundamental questions in philosophy is the appearance vs. reality. We find ourselves asking the question of what is genuinely ââ¬Å"real,â⬠and what is viewed merely as just an ââ¬Å"appearance,â⬠and not real? It becomes difficult when we assume there is a difference in the two to determine which is which. Generally, what we label as ââ¬Å"realâ⬠is regarded as external and eternal. What we refer to as just an appearance is regarded as temporary and internal. Many early as well as modern day authors use the theme of appearance vs. reality to portray a character in a certain way. One of the most appreciated one of these authors is William Shakespeare. The theme of Appearance vs. Reality is extremely noted in Williams Shakespeareââ¬â¢s ââ¬Å"Hamletâ⬠. Also, the Italian political theorist Niccolo Machiavelli is the other one who examines the issues of reality and appearance. Similarly, William Shakespeare and Machiavelli tell us about ââ¬Ëprincesââ¬â¢. Shakespeareââ¬â¢s play ââ¬Å"Hamletâ⬠can be summarized as a young princeââ¬â¢s journey in life to discover the truth of his fatherââ¬â¢s death. Machiavelliââ¬â¢s ââ¬Å"The Princeâ⬠is a kind of ââ¬Ëtraining guideââ¬â¢ for leaders, or in other words it is a kind of description of what a leader should do in order to effectively lead his country. The common subject of these works is reality vs. appearance therefore in this paper the theme of appearance vs. reality will be explored by closely analyzing both of these texts of Machiavelli and Shakespeare. Additionally their perspectives will be compared and contrasted in order to understand that whether they have the same point of view or not. Throughout the Shakespeareââ¬â¢s play ââ¬Å"Hamletâ⬠, the deceitfulness of some main characters is portrayed. The most significant one of these is Claudius, who is Hamletââ¬â¢s uncle as well as the kingââ¬â¢s brother; he deceitfully marries the recently widowed queen, and takes the throne. Many of the characters in the story are viewed as being honest and innocent characters, but in realityà they are evil in their actions as well as in their speeches. There are really four dishonest characters that could be the perfect examples for the theme of appearance vs. reality, and they are Polonius, Rosencrantz, Guildenstern, and the newly crowned king Claudius. When these characters are first introduced in this story, they tend to come across as being truthful and honorable, but in reality they have many evil sides that show when they play their deceitful roles against Hamlet as well as against the people of Denmark. Their innocent appearances become difficult obstacles for Hamlet as he struggles and trying to find the truth behind his fatherââ¬â¢s death, for he is unsure of whom he can trust. This is a question that Hamlet has on his mind throughout the play. The events and characters within the play appear to be true and honest but in reality they are infested with evil. Many of the characters within the play hide behind a mask of falseness. From behind this mask they give the impression of a person, who is sincere and genuine, in reality they are plagued with lies and malice. There appearance will make it very difficult for Hamlet to uncover the truth because the characters conceal their real intentions with a mask. Polonius, the kingââ¬â¢s royal assistant has a preoccupation with appearance; he always wants to keep up the appearance of a loving and a caring person. Polonius appears like a man who loves and cares about his son, Laertes. He really does an excellent job trying to make others believe that he is a loving father who is only interested in helping his son to grow up in the right way and become prosperous in life. His speeches can be described as sounding the way the speeches of a politician would. They are blunt, well written, and directly to the point, but are never meant to be sincere. He gives his son Laertes his blessing to go away, but he sends a spy to follow him and keep an eye on him. Although he appears to be a confident father he does not trust his son to go away on his own. Furthermore, Polonius adds to the theme of appearance versus reality by ordering Ophelia to stop seeing Hamlet. He lies to her by telling her that Hamlet does not love her, he only lusts for her. Two of Hamletââ¬â¢s closest friends from his childhood Rosencrantz and Guildenstern can as well be viewed as liars who become veryà deceitful to Hamlet. After being asked by the king to find out what is bothering Hamlet, the two go to Hamlet pretending to see him as a friend, but are in reality just obeying the kingââ¬â¢s orders. When they ask what is troubling Hamlet, they become insincere, and almost sound as though they had rehearsed what it was they were going to say. Hamlet noticed that the boys were told to do this and states, ââ¬Å"A dream itself is but a shadowâ⬠(Hamlet 73). Hamlet then realized that his own friend were not in reality any friends at all. The king again sends Rosencrantz and Guildenstern to apologize for their behavior but Hamlet noticed their intentions yet again and simply insulted them. Hamletââ¬â¢s supposed friends greatly add to the theme of appearance vs . reality. The last character is Claudius, the brother of the deceased king, who was crowned the new king of Denmark is viewed as an honest and honorable man. As seen in a speech given by Claudius in the presence of the council in Act One Scene Two, he demonstrates his excellent public speaking skills: ââ¬Å"Though yet of Hamlet our dear brotherââ¬â¢s death The memory be green, and that it us befitted To bear our hearts in grief and our whole kingdom To be contracted in one brow of woeâ⬠(Hamlet 33). Although Claudius seems sincere in his words, he cares so little about his brotherââ¬â¢s death and only cares about himself. He is just living the life that once belonged to his brother as the king of Denmark and is extremely happy to be at the head of the thrown; something he had previously longed for. His speeches are given with respect for himself, his country and others. In Act One, you see that Hamlet directly insults Claudius, but the king continues to behave as if he is a loving and a caring uncle and step-father towards his nephew. In Machiavellian sense, all of these characters are using their appearances to their benefits, strategically they are using them to gain power or for their own benefits. In Niccolo Machiavelliââ¬â¢s ââ¬Å"The Princeâ⬠he suggests, ââ¬Å"Everyone sees what you appear to be, few dare not oppose themselves to the opinion of the many, who have the majesty of the state to defend them.â⬠(Machiavelli, 58) In short, he says that the strongest leaders are the ones who are able to carefully balance appearance to his benefits. According to Machiavelliââ¬â¢s statement, Claudius starts off as an ideal Machiavellianà prince. At the beginning of the play, Claudius appears to have complete control over Elsinore, as evidenced by his imposing speech to the court; ââ¬Å"Therefore our sometime sister, now our queen, The imperial jointress to this warlike state, Have we (as it were a defeated joy, With an auspicious and a dropping eye, With mirth in funeral and dirge in marriage, in equal scale weighing delight and dole) Taken to wifeâ⬠¦(1.2: 8-14) In this scene, Claudius, who has only recently taken the throne after the death of his brother, addresses some pressing issues. Seeking to create a strong early impression, Claudius uses his words very carefully. Furthermore with the words ââ¬Å"imperial jointress to this warlike stateâ⬠he justifies the potentially controversial union by making it appear like a benefit to the entire kingdom. The phrases which are chosen by Claudius, ââ¬Å"mirth in funeralâ⬠and ââ¬Å"dirge in marriageâ⬠recall Machiavelliââ¬â¢s words, for Claudius demonstrating his ability to express whatever emotions make him look wise and just, showing that he is in command of Denmark, despite his limited experience as a king. Consequently, as the play develops, Claudius loses his immovable command and composure, largely due to his concern over the potential threat posed by his stepson, Hamlet. According to Machiavelli there are ways of becoming a prince. Claudius becomes a king by killing his own brother, in Machiavellian sense; he is ââ¬Å"a man who becomes a prince by some criminal and nefarious methodâ⬠. (Machiavelli, 28) Claudiusââ¬â¢ method is presented in Machiavelliââ¬â¢s book and from his perspective it is not a wrong method. However, one can acquire ââ¬Å"prince power by this way but not gloryâ⬠. (Machiavelli, 29) Therefore, Claudius has taken the throne but he was not glorious and has not glory. Actually, he is not virtuous. At the end of the play we see the gradual fall of Claudius, although he has a confident appearance and succeeds in becoming a strong leader, it is unable to heal the deep wounds in his soul. It is impossible not to feel sorry for him as he struggles with the task of balancing his outward appearance with his interior thought. Therefore, Shakespeare shows his inner conflict and dilemmas. Machiavelli seems to be unaware of these facts, feeling of regret and repentance. Claudius above every other character in the play shows how the theme of reality versus appearance is relevant to the great play written by Williamsà Shakespeare, known as ââ¬Å"Hamletâ⬠.
Friday, January 3, 2020
What Is Dementia And Alzheimer s Disease - 1311 Words
What is dementia and Alzheimerââ¬â¢s disease? Dementia is a disease that affects mental capabilities in which memory loss is one of the key features of this disease. Memory loss creates difficulty in completing every day tasks. Most people who suffer from the disease need assistance with their activities of daily living. Alzheimerââ¬â¢s disease accounts for 60% to 70% of cases of dementia. It is a long lasting neurodegenerative (progressive damage of the neurological nerve cells) disease that usually starts gradually and gets worse over time. What are the symptoms of Alzheimerââ¬â¢s? The most common early symptom is with trouble remembering recent events (short-term memory loss). As the disease progresses, symptoms can include: problems withâ⬠¦show more contentâ⬠¦They are often severe enough to interrupt the daily life of an individual with dementia. What are the stages of Alzheimerââ¬â¢s? There are a few different opinions as to how many stages of Alzheimerââ¬â¢s there are, but in general, they can broken down into seven stages: 1. No symptoms: In this stage, memory and cognitive abilities are normal. 2. Pre-clinical: The pre-clinical stage of Alzheimerââ¬â¢s is a relatively new description for the initial biological changes that are underway before any clinical symptoms are experienced. This stage may begin years, or even decades before symptoms such as memory loss and confusion occur. With the help of magnetic resonance imaging (MRI) or positron emission tomography (PET), and proteins in cerebrospinal fluid (CSF), researchers are able to identify the accumulation of amyloid beta proteins. This occurrence is thought to be connected to structural and functional brain changes similar to those in patients with Alzheimerââ¬â¢s. 3. Mild Cognitive Impairment
Thursday, December 26, 2019
Organisational Climate Essay - 1531 Words
Organisational climate and job satisfaction are separate, but related constructs and both affect the understanding of the working environment and employee level of job satisfaction. Purpose of this essay is to explain the relationship between organisational climate and job satisfaction to determine the perception of the employees working environment influence whether their level of satisfaction. Organisational climate is a relatively enduring quality of the internal environment of an organization that (a) is experienced by its members, (b) influences their behavior, and (c) can be described in terms of the values of a particular set of characteristics (or attributes) of the organization (Mullins, 2013). Organisational climate inâ⬠¦show more contentâ⬠¦Organisational climate and job satisfaction are interrelated constructs (Al-Shamarri, 1992; Keuter, Byrne, Voell and Larson, 2000). Organisational climate is focused on organisational/institutional attributes in the perception of members of the organisation, while satisfaction with work addresses perceptions and attitudes that people have to show their work. Organisational climate is an important component that has significant implications for understanding of human behavior on organisations. There are many studies on the relationship between organisational climate and job satisfaction. In a review of studies investigating the organisational climate and job satisfaction, Peek (2003) found that organisational climate that exhibits characteristics such as a high degree of autonomy, provides an opportunity for employees to have a constructive relationship, showing interest and concern for their employee, recognizing the achievements of staff and conduct of employees in high regard result in more satisfied employees. Lawler (1976) explains that internal rewards can satisfy the need of a higher order, such as a sense of duty and achievement and satisfaction, using their skills and abilities. Robbins, Odendaal and Roodt (2003) indicate that internal factors like stroke, promotion, recognition, responsibility and achievement related to job sati sfaction. Job satisfaction can be measured in two ways, on the verge of approach orShow MoreRelatedThe Structure Of Supply Chains1324 Words à |à 6 PagesClimate change, in 21st century, is an increasingly alarming issue and its negatively far-reaching effects on humanity can no longer denied. In terms of businesses, enterprises must seal their ultimate goal ââ¬â maximising profit ââ¬â with environmental protection because ââ¬Å"consumers concern about global climate change within the context of sustainable consumptionâ⬠(Newman et al. 2012, p. 511). 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